Thinking the same thing at the same time

The largest number of comments ever received on this site is the discussion on scarves. It seems like everyone is thinking about them.

Now the Telegraph has two pieces about the economy of having things made bespoke, an even greater rejection of the throwaway culture of cheap clothes. It argues that buying bespoke is the way to go during an economic downturn, the sartorial equivalent of 'only the rich can afford cheap shoes.'

"It may seem contradictory that people want a more specialised service when talk is of less disposable income," says Lauretta Roberts, editor of the fashion industry magazine Drapers. "But it does seem to go that way: we trade up in a downturn.

"Buying bespoke is about finding your own style and investing in it, rather than falling prey to every trend. It becomes about spending wisely and not wasting money."

During the good times of the past decade, the idea of having something custom-made was eschewed in favour of fast, throwaway fashion. But now frivolous spending on cheap clothes feels wrong - not to mention ecologically unsound - and our appetite for unique, well-made replacements is growing.

"There is a huge backlash against mass production and anything that suffers sameness," says Marian Salzman, a New York-based trendspotter. "Thus one-of-a-kind has great status. Bespoke makes us feel like we're enjoying a good life. It's the new special."

This woman had this dress designed and made for her. Personally I think it's bloody awful but if she likes it, and feels good in it, and it fits, that's the main thing.